Setting Goals, 2023

It's about that time of year again to start setting goals for your business! Don't forget to set your goals for 2023!

Here are Chompalot Art's goals for 2023.

ITEM 1: EXPAND AUDIENCE AND REACH ON SOCIAL MEDIA SITES

Action Items

Improve social media post quality
Expand social media posts to include IG reels
Focus on streamlining processes to focus on content creation
Collaborate with other artists

Goal Posts

Increase IG follower count to 1500 by end of year
Increase social media engagement by 25% (approximately +8 likes per post, 1-2 comments per post)

ITEM 2: INCREASE IN-PERSON SALES 

Action Items

 

Optimize booth setup (maybe find a way to virtually setup before doing final preview)
Optimize booth display
Expand acrylic charm options
Expand pillow options
Expand sticker options
Aim for 4-5 conventions in 2023 to balance content creation and in-person sales

Goal Posts

 

Increase sales by 25% (dependent on convention attended)
Reduce booth preparation time by 25% (approximately 2.5 hours)
Offer 10 additional charm designs
Offer 2 additional pillow designs
Offer 10 additional sticker designs